From Preforms To Shrink Wrapping Film, Tamper Evidence Shapes Consumer Purchasing Habits
The topic of tamper-evident packaging is huge, and may describe shrink sleeves, Preforms, cap bands, multi-packs, shrink wrapping film and more. Whether you buy beverages, medicine or even perishable food items, there's a good chance the package will include tamper evidence in various forms.
Thousands of products are introduced to retail markets every day. But before these products are available to consumers, the tamper-evident packaging must pass several tests. These mock-ups are intended to identify any tamper-evident packaging (preforms, shrink sleeves, etc.) that is faulty. After the prototypes are tested, final tamper-evident packaging is selected, and products are shipped to retail establishments. Then, the inevitable happens: you make a purchase either impulsively or because of necessity. However, you'd be shocked by what is motivating your purchasing decisions.
Strategic merchandising (product packaging and presentation) accounts for nearly two-thirds of consumer purchasing decisions. In fact, the color of the package is most influential. Impulse shoppers will be attracted to packages with the colors of orange (urgency), red (energy and urgency), black (power or luxury) or blue (trust and security). These color messages are everywhere, including banks or fast food restaurants that use the color of blue, or retailers using the colors of orange or red to package or label products they need to sell quickly. Gather good ideas and information at bbc news.
On the other hand, the eyes find the color green more soothing. Green is used to slow things down and make the customer feel relaxed during the shopping experience. Yellow is attention grabbing and conveys a sense of youthfulness, while the color purple is favored for its soothing and calming effects. Purple is frequently used on the labeling of make up or anti-aging products.
Basically, the color of the package is just as significant as its placement. While it is true that all of these things influence a consumer's decision to buy, consumers deem the safety of products even more important. Whether purchasing non-perishables, milk or toiletries, consumers want to trust in the integrity of a manufacturer's merchandise.
For manufacturers, tamper-evident packaging (preforms, shrink wrapping film, etc.) is the perfect way to deliver on the promise of integrity. And while tamper-evident packaging is appealing, it is a visual cue to individual consumers that the manufacturer is responsible and cares about safety. So, the next time you're at the store, have fun exploring messages of color and remember to make certain your product's tamper evidence is intact.The services assured are available for your needs at Shrink Wrapping.